OPEX & Marketing workshops apply operational excellence principles to marketing functions and customer-facing processes. These workshops help marketing professionals improve efficiency, effectiveness, and customer experience through systematic approaches to marketing operations.
Value Proposition
Target Audience: Marketing managers, digital marketers, customer experience professionals, brand managers, and marketing operations specialists.
Agile Marketing
Workshop Description: This workshop introduces agile methodologies specifically adapted for marketing teams. Participants will learn how to implement agile practices to increase marketing responsiveness, improve campaign effectiveness, and better adapt to changing market conditions.
Learning Outcomes:
Workshop Outline:
- Agile Frameworks for Marketing
- Scrum for marketing teams
- Kanban for marketing workflows
- Scrumban hybrid approaches
- Roles and responsibilities
- Implementing Marketing Sprints
- Sprint planning for marketing
- Daily stand-ups and coordination
- Sprint reviews and retrospectives
- Managing marketing deliverables
- Backlog Management
- Prioritization techniques
- User stories for marketing
- Estimation approaches
- Measuring Agile Marketing Success
- Quality and effectiveness measures
- Team health indicators
- Continuous improvement approaches
Data-Driven Marketing Optimization
Workshop Description: This workshop focuses on using data and analytics to optimize marketing performance. Participants will learn how to implement data-driven decision-making processes, develop effective testing methodologies, and create continuous improvement cycles in marketing operations.
Learning Outcomes:
Workshop Outline:
- A/B and multivariate testing methodologies
- Experiment design for marketing
- Test prioritization frameworks
- Performance Analysis Techniques
- Marketing mix modeling
- Attribution modeling approaches
- Cohort and segmentation analysis
- Predictive analytics for marketing
- Optimization Cycles
- DMAIC for marketing processes
- Conversion rate optimization framework
- Channel optimization approaches
- Building Data-Driven Culture
- Organizational structures for data-driven marketing
- Decision-making frameworks
- Overcoming common barriers
Enhancing the Customer Journey
Workshop Description: This workshop focuses on mapping, analyzing, and optimizing customer journeys to enhance customer experience and drive business results. Participants will learn systematic approaches to identify pain points, design improved experiences, and measure customer journey effectiveness.
Learning Outcomes:
Workshop Outline:
- Journey Analysis Techniques
- Pain point identification
- Moment of truth analysis
- Gap analysis (expectation vs. reality)
- Root cause analysis for journey issues
- Experience Design Approaches
- Service design thinking
- Touchpoint redesign methodologies
- Channel integration strategies
- Personalization frameworks
- Journey Measurement Systems
- Journey-based metrics
- Voice of customer integration
- Real-time monitoring approaches
- Closed-loop feedback systems
- Cross-Functional Journey Management
- Continuous journey optimization
Standardizing for Brand Consistency
Workshop Description: This workshop focuses on developing and implementing standards that ensure consistent brand experiences across all touchpoints. Participants will learn how to create, document, and maintain brand standards while building systems that enable creativity within a consistent framework.
Learning Outcomes:
Workshop Outline:
- Brand Standards Development
- Visual identity standards
- Voice and messaging guidelines
- Channel-specific adaptations
- Brand Governance Systems
- Roles and responsibilities
- Approval workflows and processes
- Training and certification approaches
- Compliance monitoring
- Brand Asset Management
- Digital asset management systems
- Template and toolkit development
- Version control and updates
- Measuring Brand Consistency
- Brand audit methodologies
- Consistency metrics and KPIs
- Customer perception measurement
Digital Marketing
Workshop Description: This workshop provides a comprehensive overview of digital marketing channels, strategies, and optimization approaches. Participants will learn how to develop integrated digital marketing programs and apply operational excellence principles to digital marketing operations.
Learning Outcomes:
Workshop Outline:
- Channel Strategy and Optimization
- Search engine marketing (SEM/SEO)
- Social media marketing
- Content marketing
- Email and marketing automation
- Operational Excellence in Digital Marketing
- Workflow optimization
- Resource allocation models
- Technology stack integration
- Process standardization opportunities
- Data-Driven Digital Marketing
- Analytics frameworks for digital channels
- Attribution modeling approaches
- Testing and experimentation
- Performance optimization cycles
Marketing Metrics
Workshop Description: This workshop focuses on developing comprehensive measurement systems for marketing effectiveness. Participants will learn how to select, implement, and analyze marketing metrics that drive performance improvement and demonstrate marketing's contribution to business results.
Learning Outcomes:
Workshop Outline:
- Metric Selection and Definition
- Objective-based metric selection
- Channel-specific metrics
- Customer journey metrics
- Financial and business impact metrics
- Data Collection and Analysis
- Data sources and integration
- Collection methodologies
- Analysis techniques and tools
- Insight generation processes
- Dashboard and Reporting Systems
- Dashboard design principles
- Visualization best practices
- Reporting cadences and formats
- Technology solutions
- Metrics-Driven Marketing Management
- Performance review processes
