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  • About
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  • About
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  • 15 Sections
  • 80 Lessons
  • 14 Weeks
Expand all sectionsCollapse all sections
  • Introduction
    3
    • 1.1
      What is Strategy
      10 Minutes
    • 1.2
      Different levels of strategy (corporate, business, functional)
      15 Minutes
    • 1.3
      SM & The AFI Framework
      15 Minutes
  • Input - External Analysis
    7
    • 2.1
      The PESTEL Framework
      75 Minutes
    • 2.2
      Porter’s Five Forces
      75 Minutes
    • 2.3
      Strategic Groups
      45 Minutes
    • 2.4
      EFE Matrix
      45 Minutes
    • 2.5
      CPM
      45 Minutes
    • 2.6
      Financial Ratios
      30 Minutes
    • 2.7
      Case: Pixar
      75 Minutes
  • Input - Internal Analysis
    8
    • 3.1
      Resources, Capabilities, and Core Competencies
      74 Minutes
    • 3.2
      The VRIO Framework
      60 Minutes
    • 3.3
      Value Chain Analysis
      60 Minutes
    • 3.4
      IFE Matrix
      45 Minutes
    • 3.5
      SWOT Analysis
      45 Minutes
    • 3.6
      Miles and Snow Typology
      30 Minutes
    • 3.7
      Financial Ratios
      30 Minutes
    • 3.8
      Case: Emirates Airline
      75 Minutes
  • Input - Value Creation
    6
    • 4.1
      WTP and WTS
      60 Minutes
    • 4.2
      Value Drivers
      59 Minutes
    • 4.3
      Value Stick
      45 Minutes
    • 4.4
      Dual Advantage
      45 Minutes
    • 4.5
      Financial Ratios
      30 Minutes
    • 4.6
      Case: Best Buy
      74 Minutes
  • Matching - Business-Level Strategy
    8
    • 5.1
      Differentiation
      25 Minutes
    • 5.2
      Cost Leadership
      25 Minutes
    • 5.3
      Blue Oceans
      25 Minutes
    • 5.4
      SPACE Matrix
      45 Minutes
    • 5.5
      TOWS Matrix
      45 Minutes
    • 5.6
      Ansoff Matrix
      45 Minutes
    • 5.7
      Financial Ratios
      30 Minutes
    • 5.8
      Case: Airbnb
      75 Minutes
  • Matching - Corporate-Level Strategy
    8
    • 6.1
      Intro
      10 Minutes
    • 6.2
      BCG Matrix
      45 Minutes
    • 6.3
      IE Matrix
      45 Minutes
    • 6.4
      Vertical Integration and Diversification
      60 Minutes
    • 6.5
      Strategic Alliances, Mergers and Acquisitions
      60 Minutes
    • 6.6
      Business Models
      45 Minutes
    • 6.7
      Financial Ratios
      30 Minutes
    • 6.8
      Case: Microsoft and Activision
      75 Minutes
  • Matching - Global Strategy
    3
    • 7.1
      International Strategy and Expansion
      75 Minutes
    • 7.2
      The CAGE Distance Framework
      60 Minutes
    • 7.3
      Case: Tata Starbucks
      75 Minutes
  • Matching - Competitive Analysis
    5
    • 8.1
      Complements and Substitutes
      45 Minutes
    • 8.2
      Network Effects
      45 Minutes
    • 8.3
      Marketing Funnels
      45 Minutes
    • 8.4
      Case: GoPro
      75 Minutes
    • 8.5
      Financial Ratios
      30 Minutes
  • Execution - Organizational Design
    4
    • 9.1
      Structure, Culture, and Control
      75 Minutes
    • 9.2
      The McKinsey 7s Model
      60 Minutes
    • 9.3
      Case: Alphabet
      75 Minutes
    • 9.4
      Financial Ratios
      30 Minutes
  • Execution - The Balanced Scorecard
    4
    • 10.1
      Performance Measurement
      30 Minutes
    • 10.2
      Case: Weight Watchers
      75 Minutes
    • 10.3
      Strategic Objectives
      30 Minutes
    • 10.4
      Strategy Maps
      30 Minutes
  • Execution - Innovation and Entrepreneurship
    5
    • 11.1
      Types of Innovation
      40 Minutes
    • 11.2
      The Innovation Process
      39 Minutes
    • 11.3
      Industry Life Cycle
      40 Minutes
    • 11.4
      Innovation Frameworks | Design Thinking | Lean startup
      45 Minutes
    • 11.5
      Case: Tesla
      75 Minutes
  • Execution - Platforms
    6
    • 12.1
      Business Models
      30 Minutes
    • 12.2
      Platform Strategy
      60 Minutes
    • 12.3
      Network Effects
      45 Minutes
    • 12.4
      Financial Ratios
      30 Minutes
    • 12.5
      Case: Spotify
      75 Minutes
    • 12.6
      Different platform types | Transactional | Innovation, etc
      45 Minutes
  • Execution - Talent Management
    4
    • 13.1
      Attracting and Retaining Talent
      60 Minutes
    • 13.2
      Employee Value Proposition
      45 Minutes
    • 13.3
      The Good Jobs Strategy
      45 Minutes
    • 13.4
      Case: Cirque du Soleil
      75 Minutes
  • Execution - Productivity
    4
    • 14.1
      Economies of Scale and Learning
      59 Minutes
    • 14.2
      The Learning Curve
      45 Minutes
    • 14.3
      Good Management Practices
      45 Minutes
    • 14.4
      Case: Porsche
      75 Minutes
  • Execution - Strategy Implementation
    5
    • 15.1
      Value Maps
      45 Minutes
    • 15.2
      Strategic Roadmaps
      45 Minutes
    • 15.3
      Financial Ratios
      30 Minutes
    • 15.4
      Case: P&G
      75 Minutes
    • 15.5
      Critical success factors in strategy implementation
      45 Minutes

SM & The AFI Framework

Defining Strategic Management

Strategic management is the integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage.

It involves the analysis of an organization’s external and internal environments, the formulation of strategies to achieve organizational goals, and the implementation and monitoring of those strategies.

The AFI Framework

The AFI Strategy Framework is a powerful tool for understanding the strategic management process. It outlines the three key stages involved in crafting and executing a successful strategy:

  1. Analyze: This stage involves analyzing the external and internal environments of the organization to identify opportunities and threats, as well as strengths and weaknesses.
  2. Formulate: This stage involves formulating strategies to achieve the organization’s goals, based on the analysis conducted in the previous stage.
  3. Implement: This stage involves implementing the chosen strategies and monitoring their effectiveness.

The AFI framework provides a roadmap for organizations to follow in their quest for competitive advantage. By carefully analyzing their environment, formulating effective strategies, and implementing them effectively, organizations can increase their chances of success.

Tesla and the AFI Framework

Tesla, the electric vehicle and clean energy company, provides a compelling example of how the AFI framework can be applied in the real world.

  • Analyze: Tesla analyzed the external environment and recognized the growing demand for sustainable transportation and energy solutions. It also analyzed its internal resources and capabilities, such as its innovative technology and strong brand reputation.
  • Formulate: Based on its analysis, Tesla formulated a strategy to become a leading provider of electric vehicles and integrated sustainable energy solutions. This involved developing a comprehensive product roadmap, investing in research and development, and expanding its manufacturing capabilities.
  • Implement: Tesla has been actively implementing its strategy by launching new electric vehicle models, building Gigafactories to produce batteries and solar panels, and expanding its global sales and service network.

Tesla’s success can be attributed, in part, to its effective application of the AFI framework. By carefully analyzing its environment, formulating a bold strategy, and implementing it decisively, Tesla has become a disruptive force in the automotive and energy industries.

Different levels of strategy (corporate, business, functional)
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