Strategic Management | Value Based

This course offers a comprehensive and practical approach to understanding and applying value-based strategy, a framework that has helped many high-performing companies achieve breakthrough financial success.

Overview

This course offers a comprehensive and practical approach to understanding and applying value-based strategy, a framework that has helped many high-performing companies achieve breakthrough financial success.

You’ll learn how to make strategic decisions by using the value stick, a tool that shows how to increase customer willingness to pay (WTP) and decrease employee and supplier willingness to sell (WTS) in order to improve margins and financial performance.

You’ll also cover a variety of frameworks, tools, and concepts, including:

  • Internal and external analysis
  • Business-level and corporate-level strategy
  • Competitive analysis
  • Innovation
  • Entrepreneurship
  • Platforms
  • Talent management
  • Productivity
  • Strategy implementation

The course will help you develop the skills and knowledge you need to make better strategic decisions and achieve breakthrough performance in any organization.

Curriculum

  • 15 Sections
  • 80 Lessons
  • 14 Weeks
Expand all sectionsCollapse all sections

Instructor

My Journey to Operational & Project Excellence

My professional journey reflects a deep-seated commitment to Operational & Project Excellence. This core principle drives me to continuously seek improvements, optimize processes, and empower individuals and organizations to achieve peak performance. My academic foundation at Georgia State University, where I honed skills in finance, marketing, and decision science, instilled a data-driven approach to problem-solving—a cornerstone of operational excellence. My early experience as a Sales Agent at Roswell Auto Imports further developed a customer-centric mindset, leading to the creation of an advanced inventory management system that significantly streamlined operations.

---

Entrepreneurial Ventures & Operational Principles

My entrepreneurial ventures in Tunisia were consistently guided by principles of operational excellence. At Allure, I focused on building strong supplier relationships and efficient distribution channels to deliver high-quality products. With TunisiePub.com, I embraced the evolving digital landscape to optimize marketing strategies for broader audience reach. Media One was founded on providing reliable and efficient data backup solutions, addressing a critical operational need for businesses. Later, at MMD, my focus on securing exclusive distribution rights and introducing innovative products to North Africa demanded meticulous planning and execution for smooth supply chain operations.

---

Passion for Education & My Role as Mr. OPEX

My passion for education is deeply intertwined with Operational & Project Excellence. As an Adjunct Professor at various universities, and widely known by my students as **Mr. OPEX**, I'm dedicated to equipping students with the knowledge and skills to excel. My efforts, such as introducing online examinations and reengineering evaluation systems at the International School of Business, demonstrate a commitment to improving educational processes and outcomes. Furthermore, my teaching in areas like quality management, project management, and strategic management directly contributes to developing professionals who can drive operational excellence within their own organizations.

---

Enhancing Operational Excellence at ARIS CONSULTING & OPEX™

My work at ARIS CONSULTING, first as a Marketing Branding Consultant and now as a Senior Consultant in Organizational Development, is fundamentally about enhancing Operational & Project Excellence for clients. Whether I'm developing marketing strategies, facilitating workshops on active learning, or leading initiatives in strategic planning and change management, my focus is always on achieving measurable improvements in performance and efficiency. My involvement in designing and delivering the Mini MBA program for the Chamber of Commerce of Sfax was a direct effort to elevate regional business capabilities.

As a Lead Trainer at OPEX™, my expertise is directly applied to empowering our clients. I lead comprehensive programs in **PMP**, Agile, Lean Six Sigma, and specialized **OPEX** tools, Strategy, Marketing, and Leadership. My background in decision sciences provides a framework for data-driven improvement, complemented by my knowledge of quality management principles, project management skills for complex initiatives, and financial understanding of operational decisions. As a **Project Management Professional (PMP)**, my certifications as a Master Trainer and Six Sigma Green Belt (SSGB) further underscore my commitment to these methodologies.

---

Driven by Impact

My journey, marked by continuous learning, innovation, and a passion for empowering others, is ultimately a pursuit of Operational & Project Excellence in every facet of my professional and academic life. I am driven to help individuals and organizations operate at their best, achieving sustainable success and making a meaningful impact.

د.ت279.000